> ## Documentation Index
> Fetch the complete documentation index at: https://doc.trackrev.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Channels & lifetime value

> Rank every channel by revenue and by all-time lifetime value including subscription renewals.

The **Channels** page is where attribution pays off: every channel ranked by the revenue and
retained value it produced, not by clicks. Open it from **Insights → Channels**. Its header shows
your active model and range, e.g. *"Performance by channel · last 30 days · last touch
attribution."* Use the **7d / 30d / 90d** switcher.

## Clicks over time

A daily line chart of clicks per channel (top six by volume) so you can see which sources are
gaining momentum.

## Performance

Revenue and conversion, rolled up by channel for the selected range:

| Column          | Meaning                |
| --------------- | ---------------------- |
| **Channel**     | Acquisition source     |
| **Clicks**      | Clicks in range        |
| **Visitors**    | Unique visitors        |
| **Conversions** | Attributed paid orders |
| **Revenue**     | Attributed revenue     |
| **Conv. rate**  | Conversions ÷ visitors |
| **Rev / click** | Revenue ÷ clicks       |

*Rev / click* is the single most useful number for comparing channels — it normalises revenue by
traffic volume, so a small high-intent channel can rightly beat a large low-intent one.

## Lifetime value by channel

This table answers *"which channel brings customers who stay and pay?"* — it counts **all-time**
revenue per channel, **including subscription renewals**, not just the first sale.

| Column                      | Meaning                                    |
| --------------------------- | ------------------------------------------ |
| **Channel**                 | Acquisition source                         |
| **Customers**               | Distinct paying customers acquired         |
| **Orders (incl. renewals)** | Every charge, initial and recurring        |
| **Lifetime revenue**        | All-time revenue attributed to the channel |
| **Avg LTV / customer**      | Lifetime revenue ÷ customers               |

<Info>
  Renewals inherit the original sale's channel, so a channel that acquires low-churn customers
  climbs the LTV table over time even if its first-sale revenue looks modest. This is the metric
  to optimise your acquisition spend against.
</Info>

<Note>
  Revenue and LTV are paid-plan features. On the Free tier these columns are hidden and the LTV
  table prompts an upgrade; clicks, visitors and conversion counts remain visible.
</Note>

## Programmatic access

Pull the same channel data via the API:

```bash theme={null}
curl "https://app.trackrev.io/api/v1/channels?days=30&ltv=1" \
  -H "Authorization: Bearer <your secret key>"
```

See the [Channels endpoint](/developers/endpoints/channels).