> ## Documentation Index
> Fetch the complete documentation index at: https://doc.trackrev.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Visitors & the journey

> Follow any individual from their first anonymous click to a paying customer, step by step.

A **visitor** is one person TrackRev is following — a browser identified by a first-party `vid`.
The **Visitors** page (under *Insights*) shows every visitor who clicked a link, with their full
demographics and a step-by-step journey from first click to paid customer.

## The visitors list

Open **Visitors** to see your most recent visitors. Selecting one opens their profile and
timeline on the right.

## The visitor profile

<CardGroup cols={2}>
  <Card title="Identity & value" icon="id-card">
    Email (or *anonymous*), the `vid`, first and last seen, and **lifetime revenue**.
  </Card>

  <Card title="Activity" icon="chart-simple">
    Counts of **Clicks**, **Events** and **Orders**.
  </Card>

  <Card title="Acquisition" icon="door-open">
    The first click that introduced them — channel, link, referrer, and city/country.
  </Card>

  <Card title="Device & location" icon="location-dot">
    From their most recent click — location, device · OS · browser, IP and full user agent.
  </Card>
</CardGroup>

## The journey timeline

The timeline lists every event for the visitor, oldest first, with coloured markers:

* **Clicks** — *"Clicked · {channel}"* with the link slug, city/country and device.
* **Events** — pageviews, an `identify` (email attached), and any custom events you fire.
* **Orders** — the purchase amount, in green.

This is the complete, honest story of how an anonymous clicker became a paying customer —
including every channel that touched them along the way.

<Tip>
  When someone becomes a customer, their earlier anonymous clicks are already stitched to the
  same `vid`, so the journey shows the *whole* path — even the first touch weeks before they
  bought. That's the payoff of first-party tracking and the `_vid` handoff.
</Tip>

## Programmatic access

Fetch a visitor's full journey via the API:

```bash theme={null}
curl "https://app.trackrev.io/api/v1/visitors/<visitor-id>/journey" \
  -H "Authorization: Bearer <your secret key>"
```

See the [Visitor journey endpoint](/developers/endpoints/visitor-journey).