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A programme (called a campaign in the UI) defines how partners are rewarded and where they sign up. You can run several side by side — for example one cash programme and one credit programme. Create one from Affiliate program → Program → New campaign.

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Create a programme

1

Choose a reward type

  • Cash rewards (default) — pay a monetary commission via your funding method.
  • Non-cash rewards — reward partners with product credit or coupons instead of cash. See Credits & fulfilment.
2

Choose how partners are approved

  • Review each application (default) — applicants wait in Pending; commissions count once you approve them.
  • Auto-approve instantly — every signup is approved on the spot and starts earning from their first click.
3

Name it and set the signup link

  • Program name (required) — shown to partners on signup.
  • Signup link — the slug for this programme’s signup page (blank auto-generates from the name).
4

Set the destination URL

The product partners promote — every referral link sends visitors here. It must be on your workspace’s registrable domain so conversions attribute; a panel live-checks that your pixel is present on it.
5

Configure the reward

For cash, set the commission structure. For credit, describe the reward and its delivery amounts.
6

Set the cookie window and minimum payout

  • Cookie window (days) — how long after a click a sale still credits the partner. Default 60.
  • Min payout ($) — balances below this roll over. Default 100.
7

Save

Click Create campaign. You’re taken to the affiliate overview, where your public signup link is ready to share.

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Optional sections

The programme form also has collapsible sections for:
  • Referral link formats — which URL styles partners can share (hosted subdomain, your custom domain, or a TrackRev short link) and which is the default. See The partner portal & branding.
  • Multi-tier commissions — pay up the recruiting chain. See Multi-tier.
  • Two-sided referral — give referred customers a discount code too.
  • Description & welcome message — the pitch on the signup page and the greeting at the top of the partner portal.
  • Payment terms & funding — how you fund payouts (currently Manual; see Payouts).

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Program-level fields at a glance

Deleting a campaign archives it — commissions, enrollments and payouts are kept, and the slug is freed for reuse. It’s a soft delete, so historical earnings are never lost.

Next: design your commission structure

Percentages vs flat, recurring vs one-time, caps, and coupon tracking.