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Beyond the destination and channel, each link can carry extra rules. Configure these from the collapsible sections when you create a campaign, or by editing a link later. Expire a link automatically by date, by click count, or both. Once a link is expired, visitors are sent to a custom URL you choose, or to TrackRev’s branded “This link has expired” page.
1

Expand + Add expiration

In the campaign form, open the + Add expiration section.
2

Set your limits

  • Expires on — a date and time (expires_at).
  • Max clicks — expire after N clicks (blank = unlimited).
  • Expired redirect URL (optional) — where expired traffic goes. Blank shows the default expired page.
Expired links display an Expired badge on the Links page; links close to their date show “Expires ” (amber within 7 days), and click-capped links show “Max N clicks”.
The two limits are independent — whichever is reached first expires the link. Expiring a link never deletes its click history; only the redirect stops.

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Password protection

Gate a sensitive link behind a password. Visitors see a “This link is password-protected” page and must enter the password before the redirect proceeds.
1

Expand + Add password protection

Open the + Add password protection section in the campaign form.
2

Set a password

Enter the password. It’s hashed (SHA-256) at save and never stored in plain text.
Protected links show a purple Protected lock badge on the Links page. After a visitor enters the correct password, TrackRev sets a short-lived cookie so they aren’t prompted again for 24 hours.

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Device targeting

Send mobile and desktop visitors to different destinations from the same link — for example, mobile to your App Store listing and desktop to the web app.
1

Expand + Add device targeting

Open the + Add device targeting section.
2

Set per-device destinations

  • Mobile destination (url_mobile)
  • Desktop destination (url_desktop)
TrackRev picks the destination by the visitor’s OS and device at redirect time, falling back to the main destination URL when no override matches.
For true native-app deep links (opening an installed iOS/Android app), configure your app’s association files (Apple App Site Association / assetlinks.json) and app identifiers under Configuration → Domains. TrackRev serves those files from your custom domain so links can open your app directly.
Branded short links naturally mask the destination — visitors see go.yourbrand.com/spring, not the long underlying URL, because the branded host serves a clean short path that TrackRev resolves server-side. There’s no separate “cloaking” toggle; the branded short link is the clean, masked URL.