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Every click TrackRev records carries a rich set of attributes, surfaced across the Dashboard and Channels pages. All of it is first-party — captured server-side at the redirect, not from a third-party analytics script.

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What’s captured on every click

At the redirect, TrackRev records:
  • Channel and link
  • Geo — country and city (from edge headers)
  • Device — desktop / mobile / tablet
  • Browser — Chrome, Safari, Firefox, Edge, Opera, Samsung, Other
  • OS — iOS, Android, Windows, macOS, Linux, Other
  • Referrer, IP, and a bot flag

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The Dashboard

Open Dashboard for a workspace-wide view. Use the 7d / 30d / 90d range switcher (default 30 days); every metric shows a delta versus the previous equal-length window.

Metric cards

Clicks, Visitors, Conversions, and Revenue — each with a trend sparkline and period-over-period change. (Revenue is a paid-plan feature.)

Traffic over time

Clicks and unique visitors plotted daily across the range.

Top channels

A table of Channel, Clicks, Visitors, Conversions, Revenue and conversion rate.

Devices & audience

Device split, plus top Countries, Browsers and Operating systems.
There’s also a live activity feed of events as they arrive.

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Bot filtering

TrackRev filters out non-human traffic so your analytics reflect real people. It uses an industry bot-signature database, and additionally treats empty user-agents and link-preview prefetch requests (for example, Apple Mail’s privacy prefetch) as bots.
Bots are flagged but still redirected — a real person may be behind a preview fetch — but they’re excluded from your analytics counts and never trigger conversion or webhook events. In the API you can opt to include them with ?bots=include.

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Deeper breakdowns

  • Channels page (under Insights) — channel performance and lifetime value by channel. See Channels and Channels & LTV.
  • Visitors page — the full journey for any individual visitor. See Visitors & the journey.
  • Export — download channel performance as CSV. See Exports.