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A visitor is one person TrackRev is following — a browser identified by a first-party vid. The Visitors page (under Insights) shows every visitor who clicked a link, with their full demographics and a step-by-step journey from first click to paid customer.

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The visitors list

Open Visitors to see your most recent visitors. Selecting one opens their profile and timeline on the right.

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The visitor profile

Identity & value

Email (or anonymous), the vid, first and last seen, and lifetime revenue.

Activity

Counts of Clicks, Events and Orders.

Acquisition

The first click that introduced them — channel, link, referrer, and city/country.

Device & location

From their most recent click — location, device · OS · browser, IP and full user agent.

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The journey timeline

The timeline lists every event for the visitor, oldest first, with coloured markers:
  • Clicks — “Clicked · ” with the link slug, city/country and device.
  • Events — pageviews, an identify (email attached), and any custom events you fire.
  • Orders — the purchase amount, in green.
This is the complete, honest story of how an anonymous clicker became a paying customer — including every channel that touched them along the way.
When someone becomes a customer, their earlier anonymous clicks are already stitched to the same vid, so the journey shows the whole path — even the first touch weeks before they bought. That’s the payoff of first-party tracking and the _vid handoff.

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Programmatic access

Fetch a visitor’s full journey via the API:
See the Visitor journey endpoint.