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A channel is the acquisition source a link belongs to. Channels are how TrackRev turns thousands of individual clicks and sales into one answer: which source pays your MRR? Every link belongs to a channel, so clicks, conversions and revenue always roll up by channel with no extra work.

The built-in channels

Channels are a fixed, built-in set — you don’t create or delete them. You “use” a channel by ticking it when you create a campaign. Each maps to default UTM parameters:
Partner (affiliate) referral links use a dedicated affiliate channel automatically — utm_source=partner, utm_medium=affiliate — so affiliate revenue is separated from your owned channels. See Affiliate overview.

The Channels dashboard

Open Channels in the sidebar (under Insights) to see performance rolled up by channel. The header shows the active attribution model and range, e.g. “Performance by channel · last 30 days · last touch attribution”. Use the range switcher for 7d / 30d / 90d.

Clicks over time

A daily line chart of clicks by channel (top six channels), so you can see momentum and spot which sources are heating up.

Performance table

Lifetime value by channel

All-time revenue per channel, including subscription renewals — the truest measure of a channel’s worth. Columns: Channel, Customers, Orders (incl. renewals), Lifetime revenue, Avg LTV / customer. See Channels & LTV for the full breakdown.
Revenue and LTV figures are a paid-plan feature. On the Free tier the channel table still shows clicks, visitors and conversion counts; revenue columns are hidden.