1
Create a tracking link per channel
Go to Campaigns → New campaign, set your destination (e.g. your pricing page), and tick the
channels you’ll share it on. TrackRev mints one link per channel with UTMs baked in. Full
details: Create links.
2
Install the pixel on your site and app
Add the snippet to the Then click Check pixel on the Integrations tab. See
Install the pixel.
<head> of every page — marketing site and app:3
Identify users when you know them
Call
identify() on sign-up or login so an email is tied to the visitor (this is the fallback
that catches sales without a checkout reference):4
Connect Stripe with a read-only key
On Integrations → Connect your revenue provider, choose Stripe and use Quick connect
to create a restricted key with the pre-selected read scopes (include
rak_webhook_write for
instant sync). Paste the rk_… key. See Connect Stripe.5
Pass the visitor id at checkout
Set the visitor id on the Checkout Session so the sale joins to the click exactly:More options (Payment Links, Pricing Table) in
Pass the visitor id to checkout.
6
Verify the checkout wiring
On Integrations → Verify your checkout setup, click Check attribution setup. Aim for an
OK — it confirms a
vid is present and matches a tracked visitor.7
Make a test sale and read the report
Click one of your links, complete a (test-mode) purchase passing the
vid, and wait for the
sync (hourly, or seconds with the webhook). The order appears under Orders, and
Channels credits it to the right channel.8
Choose your model and window
On Attribution, pick last-touch, first-touch or linear and set your window (default 30
days). See Attribution models.
You now have every Stripe sale credited to the channel that earned it — and lifetime value by
channel building as subscriptions renew.
Troubleshooting
Orders show as Unmatched
Orders show as Unmatched
The
vid isn’t reaching Stripe. Confirm the pixel is on the page checkout starts from, and that
you pass client_reference_id: window.trk.vid. Email matching only works if you also called
identify(email).No orders at all
No orders at all
Check the Stripe key is valid (the verifier reports
error if it’s revoked or missing a scope),
and click Sync now. First sync looks back 30 days.