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The free UTM builder at trackrev.io/tools/utm-builder helps you build tagged links by hand. Everything is assembled in your browser — nothing is stored.

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The five UTM parameters

Enter your destination URL and the parameters, and the builder produces the full tagged link to copy.

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Best practice

  • Be consistent — pick one casing (lowercase) and stick to it; Email and email are different values to analytics.
  • Use a naming convention — e.g. utm_source = the platform, utm_medium = the format (social, email, cpc), utm_campaign = the initiative.
  • Don’t tag internal links — UTMs are for inbound links from other sites, not links within your own site.
The UTM builder is handy for one-off links. For anything you’ll track and attribute, create a TrackRev tracking link instead — it applies the right UTMs per channel automatically and joins the click to revenue. The builder is a manual helper; tracking links are the real thing.