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Keeping partners active is mostly about communication. TrackRev gives you a direct message channel to each partner and reusable email kits they can personalise and send from their own tools.

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Messages

Open Affiliate program → Messages to chat one-to-one with any partner in your programme. It’s a simple thread list plus a conversation pane. Unread replies raise a red badge on the Messages nav item. Partners reply from their own portal at Messages, where their threads are grouped by brand — so a partner who works with several merchants keeps each conversation separate.

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Email kits

Email kits are templates you write once and partners send themselves — each partner gets a copy with their own tracking link pre-embedded.
1

Create a kit

Go to Affiliate program → Email Kits → New and write the campaign (name, subject, body).
2

Partners grab it from their portal

Each partner opens the kit, sees it personalised with their referral link, and sends it from their own email tool.
TrackRev never sends email on your behalf. Email kits are copy-and-send templates — partners send from their own tools, which keeps deliverability and compliance with the sender. The kit just guarantees every partner uses a correctly-tracked link.
Pair email kits with a welcome message on the programme and an occasional broadcast via Messages to keep newly-approved partners active in their first week — the period when most affiliate programmes lose people.