How it works
1
Configure your pixel IDs once
Go to Configuration → Integrations → 6 · Retargeting pixels and add the IDs for the ad
platforms you use (see supported providers).
2
Enable retargeting on a link
When creating a campaign, expand + Add retargeting pixels and tick “Enable link
retargeting for this campaign”.
3
Clicks pass straight through
A real human clicking the link sees a brief “Taking you to …” screen while your
pixels fire in the background, then continues to the destination automatically. There’s no
prompt and nothing to click.
Supported providers
You enter IDs only — TrackRev injects each platform’s official loader for you and validates
the ID format, so no arbitrary markup ever reaches the interstitial.
Behaviour
- Every real human clicking a retargeting-enabled link fires your pixels automatically — a quick spinner, then straight on to the destination. There’s no consent prompt to accept or decline.
- Bots, link-preview crawlers and visitors with JavaScript disabled always pass straight through and never fire a pixel.
- If you haven’t configured any pixel IDs, retargeting-enabled links simply pass through with nothing to fire.
Firing marketing pixels fires trackers on the visitor’s browser without asking. Depending on
your audience’s location (e.g. the EU/UK under GDPR and ePrivacy), you may be responsible for
obtaining consent elsewhere. Confirm the requirements for your jurisdiction with your legal team.