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Link retargeting lets you fire your ad platforms’ pixels when someone clicks a TrackRev link, so you can build retargeting audiences even from links to sites you don’t control — a podcast page, a marketplace listing, a press article. Clicks pass through a brief consent interstitial that fires your pixels only after the visitor agrees, then continues to the destination.

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How it works

1

Configure your pixel IDs once

Go to Configuration → Integrations → 6 · Retargeting pixels and add the IDs for the ad platforms you use (see supported providers).
2

Enable retargeting on a link

When creating a campaign, expand + Add retargeting pixels and tick “Enable link retargeting for this campaign”.
3

Clicks pass through a consent interstitial

A real human clicking the link sees a short “Taking you to ” screen with Allow & continue and Continue without buttons. On allow, your pixels fire and the visitor continues. On decline, nothing fires and they continue immediately.

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Supported providers

You enter IDs only — TrackRev injects each platform’s official loader for you and validates the ID format, so no arbitrary markup ever reaches the interstitial.
  • A visitor’s choice is remembered for 180 days. Once someone allows, returning clicks fire pixels automatically (a quick spinner, then continue); once someone declines, they’re never interrupted again.
  • Bots, link-preview crawlers and visitors with JavaScript disabled always pass straight through and never fire a pixel.
  • If you haven’t configured any pixel IDs, retargeting-enabled links simply pass through with nothing to fire.
Retargeting is ideal for links you share to destinations you can’t add a pixel to. For your own site, the TrackRev pixel already tracks everything — retargeting just adds your ad platforms’ audiences on top.