What makes it different
First-party & server-side
Clicks are recorded on TrackRev’s server at the redirect, and the visitor cookie is set on
your domain — so tracking survives Safari ITP, iOS, and most ad-blockers.
Branded on your domain
Links live at
go.yourbrand.com/spring, not a generic shortener domain. One DNS record and
automatic TLS.One link per channel
A single “campaign” mints a link for every channel you’ll share it on, with the right UTMs
baked in — so revenue always rolls up by channel.
Tied to revenue
When you connect a payment processor, each click is joined to the charge it led to — the
thing a link shortener can never tell you.
What you can do
How a click is tracked
1
The click hits TrackRev's server
Your short link points at TrackRev. The redirect endpoint receives the click before the
visitor reaches your destination.
2
The click is logged and the visitor is tagged
TrackRev records the click — channel, geo (country + city), device, browser, OS, referrer,
and a bot flag — and reads or mints a first-party
vid cookie for the visitor.3
UTMs and the visitor id are appended
TrackRev adds the channel’s UTM parameters and a
_vid handoff parameter to the destination
URL.4
The visitor is 302-redirected
The visitor lands on your destination in milliseconds. If the pixel
is installed there, it picks up the
_vid handoff so the browser session and the
server-side click share one identity.Click tracking needs no pixel — it happens entirely at the redirect. The pixel is only
required to attribute revenue and record pageviews on your destination.
The workspace boundary
Every own-site link in a workspace must share one registrable domain — the domain your pixel fires on. This keeps a workspace’s clicks, visitors and revenue reconciled to a single product. Links to sites you don’t own (a marketplace, a Substack, a YouTube description) are exempt. If you run a second product on a different domain, put it in a second workspace (available on Growth and Scale). See Workspaces.Create your first link
Head to Campaigns → New campaign and mint a tracking link per channel.