The attribution window is how far back in time TrackRev looks from a sale when deciding which
clicks earned it. A click older than the window doesn’t receive credit. It works hand-in-hand
with your attribution model: the window filters which
clicks are eligible, the model divides the credit among them.
Set the window
Open Attribution settings
Go to Insights → Attribution (/attribution).
Enter a number of days
Set Attribution window to any value from 1 to 365 days, then click Save. The
default is 30 days.
Choosing a window
Match the window to how long people take to decide on your product:
A longer window credits more of the early touches that started a journey; a shorter window
credits the final push. If you run first-touch or linear attribution, a longer window matters
more, because it decides how much of the top-of-funnel is even in scope.
Your visitor cookie lifetime is generous (one year) so the window — not the cookie — is what
bounds attribution. Changing the window, like changing the model, applies to new orders.
