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An order is a real charge ingested from your connected payment processor. Orders are TrackRev’s single definition of a sale — the same record used by channel reports, the visitor journey and affiliate commissions, which is why every number reconciles.

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The Orders page

Open Orders in the sidebar to see your most recent orders:
TrackRev surfaces two order statuses: paid and refunded. A refunded order is recorded but earns no attribution and reverses any commission it generated. See Refunds & renewals.

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Attributed vs unmatched

  • Attributed — TrackRev joined the order to a visitor (via the vid at checkout, or email). It counts toward channel revenue and LTV.
  • Unmatched — no visitor could be found. The order is still recorded, but it can’t be credited to a channel.
The most common cause of Unmatched orders is not passing the visitor id at checkout. Fix it with Pass the visitor id to checkout, and make sure you call identify(email) so email matching can catch the rest.
Orders are a paid-plan feature. On the Free tier, order and revenue sync is locked — connect a processor on a paid plan to populate this page.

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Where orders come from

Orders are pulled on the hourly sync (or instantly, via the Stripe webhook when enabled) from any connected processor. Run an immediate pull any time with Sync now on the Integrations page.