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In TrackRev you don’t create links one at a time — you create a campaign: one destination plus one short link per channel you’ll share it on. Each link gets the right UTM parameters for its channel automatically, so revenue rolls up by channel with no manual tagging.

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Create a campaign

1

Open Campaigns → New campaign

In the sidebar, go to Campaigns and click New campaign. (The Links page also has a New campaign button.) The dialog is titled “New campaign — One short link is generated per channel you select.”
2

Name the campaign

Campaign name (required) — e.g. Spring launch. This is also the default UTM campaign tag if you don’t set one.
3

Choose where the link sends people

Pick a destination type:
  • My own site (default) — the pixel can attribute conversions and revenue on this destination. Must be on your workspace’s registrable domain.
  • Someone else’s site — Substack, YouTube, a marketplace, anywhere you can’t add the pixel. Conversions and revenue show as ”—” (not zero), and these links are exempt from the one-domain rule.
4

Enter the destination URL

Paste the full URL you want clicks to land on. On blur, TrackRev fetches AI slug suggestions for you.
5

Pick your channels

Tick at least one channel. Each ticked channel gets its own link with that channel’s UTMs. Options: Facebook, Instagram, YouTube, LinkedIn, X / Twitter, TikTok, Newsletter, Website, Other.
6

Set a slug (optional)

Type a custom slug, click an AI suggestion, or leave it blank to auto-generate. With multiple channels, your slug becomes a base and each link is suffixed — e.g. black-friday-facebook, black-friday-newsletter.
7

Create the links

Click Create links. Every link is live immediately.

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Fields reference

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Campaign name
text
required
The campaign’s label. Falls back to being the utm_campaign value if you leave the UTM tag blank.
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Folder
select
Assign the campaign to a folder for date-ranged reporting. Only shown once you have folders.
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Destination URL
url
required
Where clicks ultimately land.
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UTM campaign tag
text
Sets utm_campaign. Placeholder spring_launch. Blank falls back to the campaign name.
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Custom short link (slug)
text
Lowercase letters, numbers and single hyphens, 2–64 characters. Slugs are globally unique across all of TrackRev.
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Tags
text
Comma-separated labels (lowercased and de-duplicated) for filtering the Links view — e.g. launch, q3, paid.
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Channels
checkbox
required
One link is minted per selected channel. Pick at least one.

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Optional add-ons

Expand these sections in the form to configure more:
  • + Add device targeting — send mobile and desktop to different destinations. See Device targeting.
  • + Add expiration — expire by date or click count. See Link expiration.
  • + Add password protection — gate the link behind a password. See Password protection.
  • + Add retargeting pixels — fire ad pixels via a consent interstitial. See Link retargeting.

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Channels and their UTMs

Each channel applies a default utm_source and utm_medium on redirect: You can override utm_campaign, utm_term and utm_content per link later from the link’s Edit action.

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AI slug suggestions

When you enter a destination URL, TrackRev reads the page’s title and suggests five memorable slugs. They appear as clickable pills — tap one to use it. Suggestions are lowercase, 2–30 characters, hyphenated.
AI suggestions are entirely optional and non-blocking. If you’d rather choose your own slug, just type it. Every link also gets a short compact code you can use as an alternate.

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Copy and share

From the Links page, each link row has a copy button (and a copy-format menu when you have a custom domain — choose between your branded domain and TrackRev’s default). Use the link anywhere you’d use the raw URL.

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Next steps

Add a custom domain

Turn trackrev.io/r/spring into go.yourbrand.com/spring.

Import in bulk

Create hundreds of links at once from a CSV.

Read your analytics

See clicks, geo, device and channel performance.

Attribute revenue

Connect a processor so clicks become attributed sales.