Clicks over time
A daily line chart of clicks per channel (top six by volume) so you can see which sources are gaining momentum.Performance
Revenue and conversion, rolled up by channel for the selected range:
Rev / click is the single most useful number for comparing channels — it normalises revenue by
traffic volume, so a small high-intent channel can rightly beat a large low-intent one.
Lifetime value by channel
This table answers “which channel brings customers who stay and pay?” — it counts all-time revenue per channel, including subscription renewals, not just the first sale.Renewals inherit the original sale’s channel, so a channel that acquires low-churn customers
climbs the LTV table over time even if its first-sale revenue looks modest. This is the metric
to optimise your acquisition spend against.
Revenue and LTV are paid-plan features. On the Free tier these columns are hidden and the LTV
table prompts an upgrade; clicks, visitors and conversion counts remain visible.